Client - The Scottish Venison Company
'Alba Crown' - Halal Scottish Venison
Product Launch for Middle Eastern Export
OVERVIEW
Alba Crown is a premium halal brand created by The Scottish Venison Co. to bring authentic Scottish venison to the Middle Eastern market. The project called for a brand identity and website that would honour Scotland’s heritage while communicating clearly to Arabic-speaking audiences.
OBJECTIVES
Develop a refined visual identity that feels distinctly Scottish yet globally relevant.
Create a bilingual website (English + Arabic) to reach and engage Middle Eastern customers.
Ensure consistency and elegance across logo, typography, colour, and web interface.
Present the product as premium, ethical, and culturally aligned.
MY ROLE
Brand identity design – logo development, colour palette, and typography.
Website design and build – responsive layout, Arabic translation integration, and user experience optimisation.
Art direction – ensuring visual and tonal consistency across all brand touchpoints.
DESIGN APPROACH
The Alba Crown identity combines traditional Scottish craftsmanship with a modern, international sensibility.
The logo evokes quality and authenticity, while a clean layout and muted colour palette reflect refinement and trust.
The bilingual website was designed for effortless navigation in both languages, with a seamless switch between English and Arabic to enhance accessibility and cultural connection.
OUTCOME
A cohesive, culturally aware brand system and online presence that positions Alba Crown as a trusted, premium choice in the Middle Eastern halal market.
The result is Distinctly Scottish. Universally Understood.